Go to Lakeside for the perfect party dress
Date posted: 17-10-2012
CALLING all fashion addicts, the party season is fast approaching! So, to help women find their ultimate style, shape and colour outfit, Lakeside will be launching its Perfect Party Dress campaign from 20th to 21st October and it’s completely FREE of charge!
Inspired by the styles seen on the likes of Jennifer Aniston, Holly Willoughby and Nicole Scherzinger, the Perfect Party Dress campaign aims to treat shoppers to a unique styling experience for FREE, with expert stylists on hand to help find a complete party outfit, including clothes, shoes and accessories from the shops in centre.
The Perfect Party Dress styling pod will be located in the Central Atrium at Lakeside and shoppers will be able to book an appointment either in advance or on the day, to enjoy a one-to-one consultation with a PPD stylist who will ensure they find the perfect party outfit!
Once shoppers have found their killer look, they will be given a unique styling card with product information so they can find exactly what they need from the shops. Shoppers will also be treated to a free £5 Gift Card to spend in centre when they show proof of a purchase from their Perfect Party Dress session. Plus, there will be an exclusive PPD guide containing top tips for finding the perfect outfit, understanding your shape, celebrity inspirations, accessory trends and some fantastic retail offers.
Kylie Minor, Acting Marketing Manager at Lakeside comments, “After the tremendous success of last year’s Little Black Dress campaign, we are extremely excited to launch Perfect Party Dress. It is great to provide our shoppers with a personal touch to make their shopping experience as exclusive and enjoyable as possible. The stylists will be on hand throughout the event to assist women with queries and questions about how to find the perfect party outfit and where to find it in centre! With Christmas creeping up on us, now is the perfect time to find your dream dress with the fantastic fashion in centre!”
Perfect Party Dress Stylist at Lakeside says, “When picking a party outfit, it’s important to work with your body shape to complement curves or accentuate your frame. This season it’s all about strong shapes, heavy embellishment and femininity. There are styles to suit everyone including peplum, 1950s sophistication as well as jewel colours and brocade materials. Perfect Party Dress is about finding your perfect party look so if your chosen style isn’t black, be bold and opt for a splash of crimson or royal blue to suit your individual image.”
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