TOWIE star Dan Osbourne opened the new Next store at intu Lakeside.
The reality TV star cut the ribbon them mingled with fans and signed autographs and posed for “selfies”.
Hundreds attended the opening of the gleaming new store.
The new larger store includes clothing ranges for women, men, children, and even products for the home and a Costa Coffee shop.
The first 25 people in the queue were given a ‘Golden’ envelope containing a gift card for an amount between £5 and £100 to spend in store.