ON Saturday 16th June, Lakeside Shopping Centre will welcome the Elite Model Look Competition 2012 in centre to find a new modelling superstar and bucking the Only Way is Essex reality TV trend with the help of Made in Chelsea star Jamie Laing!
The prestigious model search that launched the careers of modelling royalty including Cindy Crawford, Stéphanie Seymour, Gisele Bundchen, Constance Jablonski and more recently model of the moment Nyasha Mathondoze will be located in the Central Atrium from searching the centre for fashion’s new face. The Made in Chelsea cheeky chap will be making a personal appearance in centre between 4pm-5pm before watching a fashion show with models scouted at Lakeside and taking part in a photocall with the Essex finalists.
Elite Model Look UK scouts pick 24 UK finalists, 12 girls and 12 boys who will be whisked off for an intensive week-long model boot camp. Local guys and girls will go from shopping in Lakeside straight into catwalk training, hair and make-up tutorials, health and fitness advice and confidence coaching.
A national finale will take place in July, attended by top UK fashion industry experts and celebrity guests where judges will pick one female and one male winner on the night. The female winner will take part in the Elite Model Look World Final. The male winner will be sent on an all-expenses paid trip to Milan to walk in Men’s Fashion Week with some of the world’s most renowned designers.
Additionally, one lucky female finalist will be chosen to be the face of LOOK Beauty, Look magazine’s new make-up range. The winner’s campaign will feature in Superdrug stores nationwide plus advertising. The girl will also receive an Elite Model contract and editorial spread in Look.
Sophie Scott, Marketing Manager at Lakeside comments, “We are delighted to be involved in the Elite tour this year and to welcome Made in Chelsea’s Jamie Laing to help with the competition. It is great to be partnering with Elite London, LOOK magazine and LOOK Beauty for a campaign that has such a prestigious history and it is exciting to be involved in giving our shoppers the opportunity to win such a fantastic and life changing prize!”
