LAKESIDE is looking forward to the arrival of an exciting new and original store concept from Theo Paphitis called Boux Avenue, opening on Friday April 8. The brand will offer sizes ranging from 30A to 40G initially (and later all the way to K), making beautiful and exquisite lingerie accessible to every woman.
Women will be offered expert fittings and exceptional advice that will ensure lingerie shopping is a pleasurable and personal experience. Placing an unrivalled emphasis on detail and fit, the inclusive size range and outstanding service will ensure Boux Avenue quickly becomes an irresistible lingerie destination.
Theo Paphitis, Owner of Boux Avenue, said: “Boux Avenue will offer an amazing lingerie and nightwear shopping experience for women who are looking for something truly special. Our research tells us that this is what women want and will now have, both online and in retail stores nationwide.”
Paul Lancaster, General Manager of Lakeside, said: “We’re proud to have been selected as one of the first destinations in which to launch this exciting new brand and we’re confident that Boux Avenue is going to be a fantastic addition to Lakeside’s already diverse tenant mix.”
