Dragon opens lingerie store at Lakeside

Stunning lingerie brand, Boux Avenue made its seductive mark on Lakeside with the launch of their new store. The luxurious new label had lingerie lovers’ hearts racing with its sultry styles and flirtatious fabrics – making it an irresistible lingerie destination for Lakeside shoppers.

Owned by Dragons’ Den star Theo Paphitis, the lingerie label also at www.bouxavenue.com has been designed with a woman’s mood in mind and is split into three tempting collections that set the brand apart from other lingerie retailers.

Inspired by an era of time gone by, the Vintage Garden Party collection is soft, romantic and feminine, with prints adorning gorgeous retro-look designs. For seductive moments, the Burlesque Boudoir collection is teasing, fun, sexy and glamorous, with rich col ours and enticing fabrics over delectable boudoir styles. The Body Language collection offers a little slice of everyday luxury. In soft and durable microfibre and cotton, the attention to detail and care breathes life into these classic, practical and flexible styles that everybody needs and loves.

The brand will focus on sizing options that range from 30A to 40G initially and later all the way to K. This will ensure that women will be able to buy beautiful styles that fit perfectly and look fabulous.

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