The first taste of London 2012

2012 Olympic medal hopeful Zoe Smith is coming to Thurrock later this month.

She will be at Corringham Park at 10.30am on Friday, 20 May, to launch the borough’s first adiZone ― giving Thurrock its first taste of London 2012.

adiZones are giant multi-sport outdoor gym venues which aim to inspire the local community to get involved in sport.

Designed and developed by adidas, Official Sportswear Partner of the London 2012 Olympic and Paralympic Games, adiZones are permanent installations measuring 625sq metres and boast sporting facilities inspired by Olympic and Paralympic sports that include a basketball, football and tennis area, a climbing wall, an outdoor gym and an open area to encourage dance, aerobics and gymnastics .

On site to officially open the venue will be weightlifter Zoe Smith, the first British woman to win a Commonwealth Games medal last year in India who has attracted a great deal of media attention due to her young age — she was born in April 1994 just along the Thames in Greenwich.

The adiZone in Corringham will be free to use, and open 365 days a year. It will be available for all of Thurrock as a space where young people can meet socially while being encouraged to play sports.

Local coaches and sports club organisers will be invited to attend the site, to spot talent and encourage young people to join local clubs and sporting organisations.

When Christine Ohuruogu, 400 metres Olympic Gold medalist, officially opened the first adiZone, in Tower Hamlets in 2008, she said: “The adiZones are wonderful spaces where young people can meet up, hang out and get involved in sport.”

adiZones were initially installed by adidas in four of the London 2012 host boroughs, and are now being introduced to towns and cities across the UK as the Olympic and Paralympic Games preparation increases.

Nick Craggs, Marketing Director, adidas UK and Ireland added: “As a London 2012 sponsor, adidas believes it is vitally important that free sporting facilities are made available and accessible if we are truly going to get the nation participating in sport. To date the installation of adiZones has brought groups of young people together to get involved in a variety of sports and improved community relations, echoing the legacy that the London 2012 Games hopes to achieve.”

Funding for adiZones has come from the Government’s Co-location Fund.

Seb Coe, Chair of the London 2012 Organising Committee of the Olympic Games and Paralympic Games said: “It’s fantastic to see adidas expanding the adiZone programme to Thurrock. The adiZones inspire young people to become more active and help make our vision of encouraging these young people to choose sport a reality.”

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