Sunday, July 14, 2024

Schuh chooses Lakeside for its new children’s format, Schuh Kids

FASHION shoe retailer Schuh has chosen Lakeside for a new concept for the brand targeted solely at children.

Schuh Kids, a children’s footwear spinoff to the company’s adult Schuh stores, will launch with three debut stores next month – the second of which will be at Lakeside.

The stores are linked to existing Schuh stores but have their own entrance, staff and management team as well as a specific customer service focus on the junior customer base. The stores will stock carefully selected mini versions of Schuh’s adult ranges.

The 2,101 sq ft Lakeside store will open on the lower level mall close to House of Fraser, La Senza and Dorothy Perkins in a unit formerly occupied by fellow shoe retailer Linzi Shoes.

Linzi Shoes meanwhile upsized to a new 2,837 sq ft store within Lakeside on the lower level near to House of Fraser and close to fellow footwear retailers Office and Footlocker in the summer.

Paul Lancaster, General Manager for Lakeside, said: “Schuh Kids is an exciting new launch for both Schuh and the footwear market and as such we are delighted that one of the first two locations for the brand will be within Lakeside.”


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