IT SAYS A lot about intu Lakeside and it also says a lot about the people who shop at intu Lakeside that at 11am on November 11th, every shopper stopped where they were to pay their respects to those who gave their life for their country.
Our film in many ways is about not what you see but what you don’t see. The perception is that consumers would be oblivious to the time of day. Not true. Just look at our film.