THE new Natuzzi Italia store in Thurrock will open its doors on the 26th December 2015. Situated across 896 square meters in the UK’s prime furniture retail park, the store will showcase 41 room set displays and will be one of Natuzzi Italia’s largest stores worldwide.
Thurrock is the latest amongst other high profile store openings worldwide during 2015. In October, a store was opened in Hong Kong, the seventh unit to be opened in the Far East this year alone. In China, there are currently 60 Natuzzi points of sale, whilst in North America there are 252. In total the Group has over 1,100 stores worldwide with almost 40 points of sale in the UK. It is the Natuzzi Group’s objective to further expand its Retail Program worldwide.
Synonymous with Italian creative artisan quality, Natuzzi Italia embodies the search for harmony between furniture, objects and spaces, creating spaces of unparalleled quality. This new store will fully express all the Italian philosophy of “living” through a range of sofas, tables, chairs, armchairs, wall units, coffee tables. Recently the product line expanded with the addition of beds and dining tables.
Every furnishing item is designed at the Style Centre of the Group, where 120 architects, interior designers, colour experts, specialists in leather, fabrics and wood, develop over 6,000 draft projects every year. Natuzzi has often worked with internationally well-known designers: Tapinassi and Manzoni, Studio Dror, Claudio Bellini, Bernhardt-Vella, Michelangelo Sciuto, Paola Navone and the Australian Formway Design Studio.
The history of the leading Italian producer in the furnishings sector began 56 years ago when Pasquale Natuzzi, son of a cabinetmaker, opened his first crafts workshop in South Italy. In 1985 the American dream became reality after setting up a partnership with Macy’s and in 1993 the company was listed on the New York Stock Exchange. The Natuzzi Group expanded to Europe and the Far East. In the nineties it launched the first franchising chain in Italy: Divani&Divani. Today the group employs over 5000 people and has more than 1.150 points of sale worldwide.
The vision and know-how of the Natuzzi family is leading the company into the future: all the group factories – producing on solar energy – have vertically integrated production process with, for example, its own leather tannery in Udine (Friuli). This means that the leather products are of undeniable superior quality.
Furthermore, the attention to detail and ongoing pursuit of quality, with over 200 tests for each piece, and 92% of raw materials purchased at their markets of origin, make Natuzzi the best known brand on a global level of Made in Italy in the furnishings sector*. The future calls for increasing global growth of the brand: in the first months of 2015, the group grew 22.4% on Asian markets and 20.2% in the USA.
The worldwide communication investment of the brand is over seven million pounds in 2016 and ‘Harmony Maker’ is the title of the new communication campaign. The creative concept hatched by GreyUnited stems from a core idea of harmony which is the very essence of Natuzzi’s DNA. The backdrop of choice is Apulia with its palette of colours: it represents Natuzzi’s “inspirational Muse”.