intu Lakeside launches Christmas grotto activity in partnership with Playmobil


INTU Lakeside has joined forces with preschool toys manufacturer PLAYMOBIL to create a unique Christmas grotto experience for children in Essex.

They will get the chance to meet some larger than life PLAYMOBIL figures alongside Santa himself and will also leave the enchanting gingerbread themed grotto with a PLAYMOBIL gift. After a visit to the magical grotto, customers at intu Lakeside can visit Christmas Village which features a brand new ice rink including the Crystal bar full of festive drinks as well as an array of German market stalls and rides. Around the centre, PLAYMOBIL figures have magically appeared making a brilliant fun, festive addition to intu Lakeside this Christmas.

It is one of eight Christmas grottos being launched in partnership with PLAYMOBIL at intu shopping centres across the UK.

Ben Leeson, Marketing Manager at intu Lakeside, said: “Thanks to intu’s nationwide scale and consumer facing brand, we’ve been able to team up with one of the world’s best known toy manufacturers to make our Christmas grotto a must-visit destination for families in Essex over the festive season. We can’t wait for children to see what we have in store.”

Jamie Dickinson, PLAYMOBIL Marketing Manager, comments, “We’re really excited to be taking this opportunity to visit intu shopping centres throughout the UK, and bringing children a special PLAYMOBIL experience this Christmas.”

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