Mini ‘Nice Cream Van’ to delight intu shoppers in Lakeside by giving away free ice cream
The ‘Nice Cream Van’ measures just 47 inches long and 39 inches high with a maximum speed of 12MPH. It will go on a nationwide tour of 14 intu shopping centres to surprise and delight shoppers around the country and stops off at intu Lakeside on Thursday 17 August.
The tour of the tiny van follows research revealing that eating ice cream is one of the top ten things that people in Essex happiest in the summer. Others on the list include taking a trip to the beach, having a BBQ, going on holiday, walking in the park and wearing your summer wardrobe.
The research also revealed that three quarters of those in Essex (75 per cent) feel happier in the summer than they do in the winter, with sunshine (26 per cent), longer days (22 per cent) and summer holidays (16 per cent) the top three reasons given.
Ben Leeson, marketing manager at intu Lakeside, comments:
“We’re delighted to have created what we believe is the world’s smallest ice cream van! But the real win will be seeing the smiles it puts on people’s faces who are lucky enough to get free ice cream here at intu Lakeside. We work really hard to create experiences that will surprise and delight our customers and make each individual shopping trip a happier, and more memorable. At intu Lakeside we have something for everyone, whether you’re someone who loves to shop or a bit more of a last minute panic shopper.”
The ‘Nice Cream Van’ will be stopping off at every intu shopping centre around the country including intu Lakeside from 2-17 August. For more information on when it will be pulling up near you following #NiceCreamVan on Twitter.