Friday, December 8, 2023

New women’s fashion brand ‘Vanilla’ set to open at Lakeside

A BRAND-new womenswear fashion offering named ‘Vanilla’ is set to open its doors at Lakeside Shopping Centre this November, ahead of Black Friday.

The new store will house its two labels, Blue Vanilla and Pink Vanilla. Blue Vanilla has a wide offering of outfits for a number of occasions, with everything from casual day looks to beautiful dresses, co-ords and accessories – while Pink Vanilla targets a younger audience of ages 14 to 24, stocking an array of choice when it comes to finding the perfect party dress for the festive season.

Customers may be familiar with Blue Vanilla and Pink Vanilla already, with both brands currently stocked inside the centre’s New Look store.

“We have been very selective when searching for the ideal location to launch our third Vanilla store, and Lakeside, with its impressive array of retail names and strong experiential offering, is the perfect destination for us” said Michelle Burns, head of retail stores at Vanilla.

She adds: “We have built up a strong reputation with our Blue Vanilla and Pink Vanilla brands through e-commerce and strong sales through concessions, including Lakeside. We wanted to continue to deliver trend-led, yet affordable options for females of all ages, and we are very excited to be taking the next step into physical retail with our Lakeside store.”

As autumn unfolds and we edge closer towards the wintry weather, customers will be able to explore the new store and shop items for their wardrobe, with key pieces including knitwear, boots and cosy jackets.

Howard Oldstein, centre director at Lakeside Shopping Centre commented: “We’re excited to see our fashion offering expanding at Lakeside, and look forward to welcoming the new Vanilla brand and their in-store team ahead of the busy Christmas shopping season.”

Discover more about the two brands at and

For more information about Lakeside, visit


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