ONLINE homeware destination, Inside Story, opened its first-ever physical store at Bluewater on Friday 6th December. The 1,827sq ft store is located on the Lower Guildhall, next to HUGO.
With a focus on creating a timeless yet aspirational space, the store showcases an array of products from hand-crafted cushions and exquisitely scented candles to luxurious linens and beautifully designed decorative accessories. It also offers a range of Christmas gifting products, including festively scented candles, cushions and diffusers.
James Waugh, Centre Director at Bluewater, commented: “We’re delighted to have welcomed Inside Story’s first physical store to our retail lineup here at Bluewater.
“This is a fantastic addition to our retail mix, offering something that cannot be found at any other shopping destinations, and further strengthens our position as a leading shopping destination. Alongside the recent openings of Kent-first brands such as Bershka, Pull&Bear, and Sephora, this demonstrates our commitment to offering guests a diverse and exciting range of fashion, beauty and homeware brands.”
A spokesperson for Inside Story added: “Having only launched online in 2023, we are thrilled to have now opened a 2000sqft flagship store in Bluewater. This retail opportunity allows us to share our passion for beautiful products and importantly showcase our full range of stylish and vibrant homeware and perfect gifting solutions. With new locations planned for the next twelve months, together with further product launches, this story is just at the beginning….”
Inside Story’s parent company TFG London, owns three well-established brands at Bluewater; Phase Eight, Hobbs and Whistles which have traded for the past 20 years.
For more information on Bluewater, please visit https://bluewater.co.uk/
