KUBE Media Group is thrilled to announce that beloved TV and radio personality Bobby Norris will take the reins as the brand-new Breakfast Show Co-Presenter on Essex Hits, Fresh Hits, Pop Hits and Total Hits, alongside the shows’ existing Breakfast presenter, Hawa Kassam.
Hawa is a rising star in UK media, with a dynamic presence across Heart, MKFM and Made In Kent radio, plus on screen presentation and podcasting. The new morning duo start their new show at 6am on Monday 28 July 2025!
A much-loved figure in British entertainment, Bobby shot to fame on The Only Way Is Essex, where he appeared in 300 episodes and quickly became one of the show’s most iconic and enduring stars. With his unmistakable Essex charm, quick wit, and heartfelt authenticity, Bobby captured the hearts of viewers across the country and built a loyal following that now spans TV, radio and social media.
Since TOWIE, Bobby has become a familiar face on a string of hit reality TV shows, including Celebs Go Dating, Celebrity Ghost Hunt, Celebs on the Farm, and most recently Celebrity SAS: Who Dares Wins, where he earned praise for his strength, vulnerability, and resilience under pressure.
Bobby’s radio credentials are equally impressive. Since 2020 he has co-hosted the Access All Areas show on FUBAR Radio, delivering exclusive entertainment scoops, red-carpet gossip and celebrity interviews with his trademark banter and warmth. Bobby’s unique flair for hosting helped to build AAA into FUBAR’s most popular and listened to show.
Most recently, he also made a guest appearance on BBC Essex – joining the breakfast team where his relatability and natural ease behind the mic showcased his obvious passion for radio.
Alongside his entertainment work, Bobby is a passionate advocate for important social causes. He spearheaded the powerful “Bobby’s Bill” campaign, calling for tougher legislation against online homophobic abuse, which eventually reached Parliament and was passed into law. Now known as the “Online Safety Bill”, Bobby’s activism has helped to make social media a safer place for everyone.
Now, he brings that same spirit and energy – plus his infectious positivity and his genuine personality – to Kube Media Group’s flagship breakfast shows!
Ready to shake up mornings and commenting on his new role, Bobby said: “I am absolutely buzzing to be joining the Kube Media family and co-hosting the brand-new Breakfast Show with Hawa across Essex Hits, Fresh Hits, Pop Hits and Total Hits!
“Getting to wake up with listeners across the country, have a laugh, play amazing music, and chat about real life – it’s honestly a dream come true. I’ve got so much love for Essex and for radio, and I can’t wait to bring the energy and the feel-good vibes to everyone’s mornings. Let’s do this!”
Breakfast Co-Host, Hawa Kassam, added: “I’m so excited to be joining forces with Bobby and launching this brand-new breakfast show together across the Hits Network. Bobby’s energy is infectious, and I just know our listeners are in for a fun, unfiltered, feel-good start to the day! We’ll be bringing the laughs, the music, and the real talk every morning; I honestly can’t wait to get started!”
Kube Media Group CEO, James Jones, said: “Bobby Norris is a brilliant talent; he brings star power, humour and a deeply authentic connection to our audience. He’s got that rare mix of being both a household name and someone you feel you know personally. We’re beyond excited to welcome him to our stations.”
Set your alarms! Monday 28 July marks a brand-new era for morning radio! Whether you’re tuned in to Essex Hits, Fresh Hits, Pop Hits or Total Hits, mornings just got a lot brighter with Bobby Norris and Hawa Kassam waking you up!
