HARTFORD Holdings, the parent company of Trojan Baths, Mantaleda Bathrooms and Thomas Crapper & Co, has acquired a specialist shower tray manufacturer based in Purfleet reports Insider Media.
Traymate Products, which was established by Steve Rance in 2010 and has 26 employees, will continue to operate from its factory in Purfleet.
The deal, completed for an undisclosed sum, is part of Hartford Holdings strategic growth plan and is set to complement its stable of brands.
With mutual customers and suppliers, Hartford Holdings is aiming to grow Traymate including the potential launch of a wider range of products.
Discussions are already underway to increase the current factory size and invest in additional plant equipment, while current employees Traymate Products have been assured that all jobs remain secure.
Terry Wilkins will remain as managing director of Traymate Products, while founder Steve Rance will act as a consultant to help with the business transition.
Hartford Holdings shareholder and Trojan Baths managing director David Mosley said: “We are thrilled to add a recognised, dedicated tray manufacturing brand to our business as we see real opportunities for growth across all of our markets right now.
“We are looking forward to working with the whole team in Essex, utilising both Terry and Steve’s extensive knowledge and experience in the industry to drive the brand and the business forward, at a rapid rate.”
Terry Wilkins added: “I am very impressed with the commitment Hartford Holdings has already shown by making professional changes to the business, and most importantly, the continuation of job security for the entire team.
“Both Steve and I are excited at this opportunity to be part of a wider team and we are looking forward to driving the business at an accelerated pace with Hartford Holdings.”
Hartford Holdings was advised on the acquisition by Richard Dean and Emma Spragg of Yorkshire-based Ramsden Solicitors.
Brachers advised the shareholders of Traymate.
