ON December 12th, baby specialist Kiddicare throw open the doors to their largest baby superstore at Lakeside Retail Park.
Kiddicare Lakeside is the third regional destination superstore to open on former Best Buy Sites acquired with parent company Morrisons earlier this year. The superstore, which occupies 50,000ft² and stocks over 3,800 products, has created 167 local jobs.
CEO Scott Weavers-Wright says: “After the hugely successful launch of Kiddicare stores in Merry Hill and Nottingham it’s fantastic to launch Kiddicare Lakeside, bringing the WOW Kiddicare experience to Thurrock. Expect truly world-class shopping – hi-tech retail theatre anchored with a great customer proposition: brilliant product range, unbeatable prices and outstanding customer service.”
Kiddicare are running a competition on their Facebook page to find a local mum to cut the ribbon and declaring the new store officially open. The winner will also receive £500 to spend in-store on the opening day.
And to help other local mums get ready for Christmas, as well as a Price Match Promise guarantee Kiddicare Lakeside will be offering up to 50% off a selected range of toys and a host of festive promotions. Perfect for your stocking fillers!
What’s inside?
To make the shopping experience easy, happy and above all fun, Kiddicare Lakeside offers a whole host of family-friendly features:
· “Walk in the Park” buggy test track
· a free dedicated Event Room for customers and the community
· children’s play area
· free and fast customer WiFi
· touch-screen Browse & Order points
· Nursing Nest relaxed environment for quiet feeding and privacy
· spacious and healthy Kiddicafé
· Baby Gift List, complimentary gift registry service
· V.i.B. (Very Important Baby) free personal shopping service
· free car seat fitting and safety checking for all
· pushchair servicing
· mummy-and-me toilet facilities
· try before you buy pushchair track
Smart store
Clever technologies are just one of the elements that make Kiddicare Lakeside unique. Electronic shelf-edge labels are installed for immediate multi-channel price changes; speedy and secure guest WiFi allows customers to price-check as they browse and to avoid customers queuing for free car seat fitting, a ‘virtual queue’ text message system alerts them when it’s their turn.
Community focus
At the heart of Kiddicare Lakeside lies a real emphasis on community. Founder Elaine Weavers-Wright says: “we’ve designed the store as a social ‘hub’ – the Kiddicafé has big community tables and a play area so it’s the perfect place for mums and families to meet, drink great coffee, make new friends and share parenting tips. Our Event Room is dedicated to our customers and community. We’ll be hosting a number of events for mums.”
Store Manager and mum-of-one Carol Canfer adds: “The store is looking fantastic and we’ve got a great team of specialist colleagues who really know their stuff. We can’t wait to welcome families and show them around. We think they’re going to love what they see!”
Kiddicare has just won four new trophies at the ‘Oscars’ of the baby industry – the prestigious Mother & Baby Awards, including the reader voted and much coveted Gold Award for Best Online Retailer. The other wins were the Gold Award for Best Baby Toy 12-24 months for Buzzing Brains Stack’n’Sort Cups, the Silver Awards for Best Disposable Nappy for Just4Bums, and the Bronze Award for Best Highchair for Baby Weavers Wean Me.
