intu Lakeside was transformed into a student haven last Wednesday as the shopping centre hosted its first ever student night. Between 6pm and 10pm, over 4,000 students made the most of this rare opportunity to scoop up exclusive discounts from intu Lakeside’s shops and restaurants.
There was also plenty of free entertainment on offer including live DJ sets, a Formula 1 simulator and Essex Bootcamp fitness challenges. A wide range of retailers also provided additional entertainment within their stores including BANK, Topshop/Topman, Forever 21 and Ben Sherman.
Izzie Peskett, Marketing Manager at intu Lakeside said, “We’re delighted that our first ever student night was such a big hit. The free entertainment and range of discounts on offer attracted thousands of young shoppers to the centre and staff and shoppers alike have commented about the great atmosphere that was created. The success of this event is certainly something we’ll look to replicate in future.”