Impulse Leisure sign key partnership to boost swimming numbers

IMPULSE Leisure has signed up to a two-year partnership with the Amateur Swimming Association (ASA) in a bid to get more local people into swimming, to help improve their overall health and fitness.

As well as improving levels of participation in general swimming and swim tuition, one of the objectives of the Partnership Provider Programme (PPP) is to increase the amount of schools utilising Impulse Leisure’s pools to aide in their achievement of Key Stage 2 criteria. This aims to ensure all primary school children can swim 25 metres before going on to secondary school.

Lee Clary, Contracts Manager at Impulse Leisure, says: “Impulse Leisure will be working with the ASA to help to promote new swimming initiatives to increase participation in our swimming pools. We have recently launched our Swim Britain training sessions at Blackshots Leisure Centre and Wadurs Pool, plus SWIMFIT at Blackshots & Belhus Park. We will be working to launch SWIMFIT at Corringham Leisure Centre within the next six weeks.”

Swim Britain is a series of fun team relays taking place this September. The event is supported by a host of big-name swimmers including London 2012 medallists Ellie Simmonds and Rebecca Adlington, and aims to inspire 500,000 people across the country to swim more regularly. Impulse Leisure is providing training sessions for all swimmers who have entered the relays.

SWIMFIT is an initiative, which offers an alternative way for local people to workout in the pool. It is designed to be a motivational tool that people can do any time or as part of a class with an instructor. Impulse Leisure are providing instructor-led sessions at each of its swimming pools in West Sussex and Essex for customers to come along a complete their training programme.

Mark Burgess, ASA Divisional Manager for London and the East of England, says: “The ASA is committed to working with swimming pool operators to increase the number of people that both learn to swim and swim regularly. To that end, we are delighted to be working with Impulse Leisure on a range of initiatives as part of the Partnership Provider Programme and look forward to the positive results that this partnership will bring.”

Leave a Reply

Your email address will not be published.