South Essex College student makes his mark

A GRAPHICeco design degree student from South Essex College has created the new official logo for a major waste treatment project.
Lee Sanders, 20 from Hockley, won a competition set by Urbaser Balfour Beatty (UBB) to create a brand for the new sustainable waste treatment facility in Basildon.

The Tovi EcoPark which has been named after the site’s Saxon heritage is currently being built alongside the A127, and will process black bag waste, recovering further items which can be recycled and treating the left over waste to reduce its environmental impact.  The facility will be capable of treating up to 417,000 tonnes of municipal waste a year.

The chosen design will be used on signage, leaflets for the visitor centre, staff work wear and on the facility’s website.
Lee claimed £200 in Amazon vouchers for winning the competition and the class gained £300 towards their end-of-year show exhibition.

Lee, who studies the BA (Hons) Graphic Design course at Southend Campus, Luker Road, said: “Being given the opportunity to work with a company to create a logo that will represent something so large is an amazing opportunity.”

John Chandler, Course Leader, said: “The brief to design a logo for UBB was a great opportunity for the year two students to get involved in a live project.  It was great to see them working on it and getting nervous for the big presentation.

“The team from UBB were fantastic and really pushed the students to come up with creative solutions that really worked.  The students all did really well and Lee’s winning design was an excellent solution.”

Louise Delamere, Community Engagement Officer for UBB, said: “We were very impressed at the professional manner the students approached this brief with and were delighted to announce that Lee’s design had been selected for use at our new mechanical biological treatment facility in Basildon.”

John Robinson, Plant Manager for the new facility, said: “We would like to thank all the students in the group for taking part and hope that they gain valuable experience from working on a live design brief.”

The Tovi EcoPark at Courtauld Road is part of a 25-year contract awarded to UBB by Essex County Council and Southend-on-Sea Borough Council to manage rubbish thrown away by households across Essex and Southend. The facility will increase recycling levels and reduce reliance on landfill. Commissioning is due to start during Summer 2014 with the facility being fully operational in Summer 2015.

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