THE Fabian Society has published a report by Marcus Roberts, supported by research from Rob Ford and Ian Warren, about the threat that UKIP poses to Labour.
The report called the “Revolt on the Left”, argues that UKIP is a growing problem for Ed Miliband’s party.
The report’s “research cross referenced demographic data based on ‘Left behind’ Mosaic groups favourable to UKIP with 2010 Parliamentary majorities which considered the scale of UKIP threat in terms of critical, very serious, serious and moderate ratings”.
Seats at risk from a UKIP challenge (Table One):
Critical Risk: Clacton, Great Grimsby, South Thanet, Thurrock.
The report makes the following recommendations to Labour
Labour should stress a combination of cost of living issues (energy price freeze, increasing the minimum wage, capping rent increases) with policies that speak to UKIP considerers core anxieties (such as the introduction by some Labour councils of residency requirements for council house waiting lists and curbs on welfare payments to families who live overseas).
Beyond this, Labour should consider promoting more contribution in welfare, ring fence a large number of its proposed 200,000 new homes for local people and switch from EU free movement of labour, to fair movement of labour.
Labour should cease using the top-down message of ‘Only Labour’ and embrace Ed Miliband’s more inclusive language of ‘Together we can’ to signal the shift from a Labour party that presumes to have all the answers to one that listens and works with voters. This should speak to UKIP considerers distrust of politicians’ promises through more inclusive language and politics.
Labour should shift its campaigners efforts to community cam- paigning on local issues like pay day loan and betting shops, litter picks and night safety campaigns that reconnect Labour with the local community, dem- onstrate how change can happen, and help restore trust in politics. Doorstep conversations with UKIP considerers should be longer with voters’ concerns genuinely listened to and repeat contacts made.