ONE of the world’s most glamorous brands, Victoria’s Secret, is set to join intu Lakeside. The new 11,000 sq ft store will be situated in a prime location on the upper mall, adjacent to other top international retailers including MAC, Hugo Boss, Tag Heuer, Goldsmiths Boutique and recently opened, Kurt Geiger.
intu Lakeside offers a high quality shopping experience and the addition of Victoria’s Secret further strengthens the centre’s appeal to its fashion conscious visitors.
“intu Lakeside attracts 25 million customer visits every year; that’s the equivalent of filling Wembley Stadium every day,” said Julian Wilkinson, Regional Director of intu. “With 70 per cent of customers being female and with a keen eye for fashion, we’re confident that an aspirational lingerie brand like Victoria’s Secret will flourish.”
Donna Callander, Marketing Manager at intu Lakeside comments, “We’re thrilled to welcome Victoria’s Secret to intu Lakeside and the store is yet another addition to our extensive range of fashion retailers. Victoria’s Secret will further strengthen intu Lakeside’s reputation as a fashion destination and is a truly fabulous addition to the centre’s offering.”
As well as an evolving retail offer, intu Lakeside has acquired permission for a Â£100m leisure development to deliver cafÃ©s, restaurants and family entertainment venues focussed around a new public square. In addition, planning permission for a hotel has also been approved whilst outline planning consent has been obtained for a Â£180m retail extension, which includes improvements to transport links.