THIS Christmas, intu Lakeside is supporting ITV’s nationwide Christmas campaign, Text Santa. The campaign supports the work of Macmillan Cancer Support, Make-A-Wish UK and Save the Children, with the money going towards funding nurses for those suffering from cancer, granting wishes to children fighting life-threatening conditions and helping those affected by crisis.
Intu nationally are aiming to raise much needed funds and awareness for Text Santa and therefore intu Lakeside, along with sister centres around the M25, began fundraising for the campaign in November when generous visitors of the centre kindly donated their spare change at the centre’s Christmas light switch on. The switch on launched a Christmas that is set to be bigger and better than ever before and encouraged everybody to awaken their inner child and come and play at the centre.
The fundraising locally continued when customers were given the chance to double their chances of winning an amazing prize from the centre’s Black Friday vault when they donated Â£1 to the charity.
The fundraising doesn’t stop there, throughout the festive period intu Lakeside will also be selling pin badges in centre, taking part in Christmas Jumper Day and much more.
Donna Callander, Marketing Manager at intu Lakeside comments: “We are delighted to be supporting Text Santa this year. It is an amazing campaign that changes the lives of thousands. We are extremely fortunate to have very supportive, charitable customers and we are sure that we will raise a significant amount over Christmas for the three charities.”