INSPIRATIONAL female entrepreneur from Thurrock ‘suspends’ her life for lingerie
This innovative patent-pending product was invented by three-times national chess champion and a plus size model, Ella Vine, with some help from a nuclear physicist.
These two brains colliding resulted in the innovative NeoMagTriple™ technology. The project was chosen for support by the start-up focussed Essex Innovation Programme and has been featured in a number of national and regional media.
Ella is taking her lingerie brand named simply Ella Vine to the market via crowdfunding on Indiegogo.com
While the lingerie industry seems to be saturated, Ella Vine brand offers something new, fresh and innovation in areas where previously it was thought to be impossible.
The magnetic sussie received a warm welcome from Jack Levene, former Head of Lingerie at Marks & Spencer UK, who said: ”The magnetic fastening on this suspender belt will be a great boon to both the user and to their partners. This is the first innovation in years, it speeds up production and makes it far easier for the user when attaching or removing from stockings.”
Ella, from Thurrock, explains the idea: ‘For the past century women all over the world have had to put up with the hideous way a suspender belt attaches to stockings – it was difficult, time-consuming, not comfortable and worse – not always worked. I developed a suspender belt which attaches to the stockings via special magnetic clip.
It is easy, fast, safe and comfortable and takes just one second – just clip and go. The product development took me a year. I have never thought that I will become an inventor and will combine technology and with fashion, however I have already more ideas on their way’’ she smiles.
The magnetic suspender belt excited the art, performer and model communities. Helen Kitajewski, Finalist of Miss British Curve 2016 and Miss Pembrokeshire Curve 2016:‘’This product is unique and innovative – I can’t wait to get my hands on the product itself! This new suspender belt also looks fabulous, in a range of sexy colours’’.
Khandie Khisses, one of UK’s top 20 burlesque performers said: ‘’In burlesque you are always looking for new and novel ways to help with the tease of your performance, this marvel from Ella Vine lingerie has provided an ingenious way to help us. In our day to day stocking wearing, who doesn’t love a garment that makes it easier to be a sassy hosiery wearer?!’’
Lady Blue Phoenix, burlesque dancer: ‘’I can’t wait for it to come out! I and my colleagues think that this will change the burlesque world as we won’t have to worry about the damage to our tights from the metal or plastic hooks that are used in the current suspenders. It will open up a door to wear different stockings and we will know they are more secure and will stay in place’’.
Ella’s background story is truly inspirational. When 14 years ago, aged just 17, the chess champion was homeless living on streets after fleeing domestic violence she would have never thought that today she will be a successful entrepreneur and will be helping others experiencing domestic violence and homelessness. 2% of all investments raised through the crowdfunding site Ella will donate to Women’s Aid.
Ella says: ‘’ The Ella Vine brand is developed by women for women. The crowdfunding campaign is a marvellous movement of women’s empowerment when women say ‘’no’’ to the uncomfortable, hideous ways the lingerie industry tell us how to wear our suspenders and where women take this into their own hands, developing and supporting products that will work for them. It is making a history – women revolutionising the lingerie their wear, women owning the way they wear it’’.
You can support Ella’s start up business and order the magnetic suspender belts on www.ellavine.co.uk The crowdfunding campaign will be open on Indiegogo.com from the 27 July 2016 to 14 September 2016.