INTU Lakeside’s Dune store has partnered with national charity, End Youth Homelessness (EYH) to raise funds as well as awareness for youth homelessness.
The intu Lakeside Dune store has launched a black and white faux pom pom bag charm priced at Â£15 with all profits from the charm going to EYH, helping to support homeless young people find a safe place to stay.
The partnership with EYH started in April 2014 and Dune has since raised over Â£70,000 for the charity through a variety of activities including staff members taking part in the charity’s yearly Sleep Out challenge.
End Youth Homelessness supports over 14,000 homeless young people across the UK each year including vulnerable people living in Essex. EYH hopes to give a platform to these people whilst raising funds for their vital services.
Sheridan Smith, Marketing Manager at intu Lakeside, comments: “We are always excited to hear about charitable activities taking place with intu Lakeside’s retailers. Dune’s partnership with End Youth Homelessness is fantastic. Homelessness affects a huge number of young people, including those local to intu Lakeside, which is why we are encouraging everybody to purchase a bag charm and support these young people.”