Thursday, May 30, 2024

Thurrock businesswoman recognised in business awards

ELLA Vine, an entrepreneur from Thurrock, whose lingerie start up has been selected to the Finals of Essex Big Business Boost Awards, has collected an award last Thursday during a gala event in Pontlands Park Hotel in Chelmsford.Ella’s business has been chosen as one of Essex top 16 out of over 200 firms that applied and it was an only business from Thurrock that got through to the Finals. The competition was organised by Essex County Council and was supported by leading Essex business support agencies.Ella Vine, 31, started an innovative lingerie brand called simply Ella Vine this year with a patent-pending invention, a magnetic suspender belt. The judges liked Ella’s novel approach, as while the lingerie industry seems to be saturated, Ella Vine brand offers something new, fresh and innovation in areas where previously it was thought to be impossible.Ella offered us a glimpse into her enterprise: ‘I feel honoured to receive the award and that my business is among so many inspirational businesses from Essex. Starting up a business is an exciting time and I can’t wait to release another invention to the suspender belt before Christmas. I have quite an inquisitive mind and like to solve people’s problems. Delivering new products that help people is the best part of running a business. I invented the magnetic suspender belt because I have to wear medical stockings and wanted to find an easier way of attaching them to the suspender. I’m working on other inventions and looking into expanding the brand into shoe wear, menswear and home wear”.


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