IN a bid to protect services in Thurrock Council’s ongoing ambition to be more self-sustaining, sponsorship opportunities are being made available across the borough.
Businesses are being offered the chance to raise their profile by sponsoring Thurrock’s roundabouts.
The council has partnered with Marketing Force to manage the sponsorship scheme and in conjunction with them; we will only approve requests from appropriate businesses.
Companies can display their name, logo, short messages and contact details on a sign directed at roundabout exits.
Each roundabout location is exclusive to one sponsor but different signs and messages could be used at different junctions. All signs follow strict highways regulations to ensure they don’t distract drivers.
Marketing Force Managing Director, Joanne Woodward said: “Marketing Force, the UK’s market leader in roundabout sponsorship is delighted to be working in partnership with Thurrock on this exciting initiative. Several sites have already been sold and we are confident the sponsorship will be a sustainable success.”
Cllr Shane Hebb, Portfolio Holder for Finance, welcomed the income generating initiative.
He said: “The council is becoming more commercial in its approach and this roundabout sponsorship scheme is just one example. It will generate income enabling us to protect services local people use.
“By offering sponsorship opportunities like this, we are creating a new marketing avenue for Thurrock’s best businesses to reach out to Thurrock people. This administration believe in ‘Shop Local’ initiatives, and we will be doing all this whilst continually working to a balanced budget to protect front line services.”
He added: “It’s win-win for everyone.”
To find out more, visit: Thurrock.gov.uk/sponsorship
