MERCEDES-Benz has launched a pop-up store at intu Lakeside, giving Essex residents the chance to get behind the wheel and see the popular car brand’s latest collection.
Open until 29 May, the pop-up store features an array of Mercedes-Benz and Hugo Boss merchandise, including MERCEDES AMG PETRONAS Formula One™ teamwear.
Customers also have the chance to compete for the fastest lap in a Formula One™ Simulator and test drive a selection of vehicles from intu Lakeside’s car park. The immersive experience allows customers to discover the brand through a digital playground and discuss their motoring needs with staff.
Ben Leeson, Marketing Manager at intu Lakeside, said: “We are delighted to welcome Mercedes-Benz to the centre this month. The brand brings an exciting experience to the centre and builds upon our already impressive offering including a wide array of stores and restaurants.”
He continues: “It is great to see more and more traditional large-format retailers such as Sharps Bedrooms and car manufactures like SEAT and Mercedes-Benz, joining us and embracing our continually growing offering.”