Sylvanian families are coming to intu Lakeside

Intu Lakeside

FANS of Sylvanian Families and fashion lovers in the East should head to intu Lakeside shopping centre for a FREE family event on Saturday 28 April featuring the world’s smallest catwalk.

Popular toy brand Sylvanian Families is showcasing a collection of haute couture miniature dresses on the tiny catwalk to celebrate the launch of the new Sylvanian Families Town. The Town includes a Designers Studio run by the upcoming, young fashion designer and new Sylvanian character Stella Chocolate.

The miniature event is still expected to draw big crowds at intu Lakeside, the last shopping destination being visited by Sylvanian Families as part of a national partnership with intu.

intu customers will be able to watch Sylvanian characters strut their stuff down the catwalk, modelling Stella’s first collection: eye-wateringly small, bespoke outfits, handmade exclusively in Japan. The models will only be a teeny 9.5cm in height – that is 19 times smaller than the average 5ft 11” life-sized model. They will rotate around an automated catwalk with flashing paparazzi flashbulbs. The catwalk measures just 1300mm by 900mm – meaning if you blink behind your obligatory dark glasses you could miss the exquisitely detailed, miniature designs!

Any wannabe designers can also put their fashion skills to the test at the event by entering the Stella’s Intern competition to design a miniature dress. The lucky winner will have their design made into a real dress, as well as winning a whole town worth £500.

Throughout the day, children can watch their favourite characters – Freya Chocolate, Ralph Walnut Squirrel plus the new Town characters, Stella Chocolate and Theodore Maple Cat – singing and dancing or pose for photographs with them between the shows. Say “Sylvanians!”.

The Sylvanian Families Town Roadshow will take place at intu Lakeside in Essex from 10am to 5pm on Saturday 28th April. The character performances will be in the central atrium at the following times:


Ben Leeson, marketing manager for intu Lakeside said: “We are excited to be showcasing the world’s smallest catwalk at intu Lakeside with much loved toy brand Sylvanian Families. As part of our mission to create new experiences for our customers that make them smile, we’re excited that visitors of intu Lakeside will have the chance to be a part of this great family event.”

Other intu shopping destinations visited by the Sylvanian Families Town Roadshow included intu Trafford Centre, intu Merry Hill and intu Metrocentre in Gateshead. For more information, please visit

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