Thursday, April 18, 2024

Diversity’s Perri Kiely New Partnership with Glasses Direct

ICONIC specs wearer, Diversity’s Perri Kiely, has today announced he is joining forces with Glasses Direct, the UK’s leading glasses retailer, as the brand’s first celebrity ambassador.

Renowned for wearing glasses throughout his performances and broadcast work, the famous street dancer, TV and KISS Breakfast presenter, Perri, comments on his new partnership, saying, “Glasses are a significant part of my identity and I don’t feel like myself when I’m not wearing them, which is why I prefer them to wearing contact lenses. Whether I’m dancing, presenting or relaxing, I always pair my glasses with my outfit, so it’s important they are made well and fit comfortably.

Glasses are no longer just a symbol of professionalism or intelligence like they were 10 years ago. Just like any fashion accessory, even glasses are seen flaunted on the catwalks and red carpet. It’s a great accessory as you can completely alter your look as you want, whether that’s trendy, retro, geek-chic, glam, preppy or classy. Glasses can clearly reflect your personality.

Glasses Direct offers an impressive choice of colours, styles and trendy designs, and having an expert on hand to manage my prescription means I don’t have to worry. Since so many of the frames are at affordable prices, you can experiment with different styles for different occasions or moods. My favourite pair is Wilder from The Collection they are so light, comfortable and well made, while the style is attention-grabbing which makes them an essential fashion accessory for me. I’m very excited to be working with Glasses Direct!”

Barney Streeting, CEO of Glasses Direct, comments, “We are honoured to welcome Perri as our first celebrity brand ambassador and are looking forward to starting this exciting journey together. Perri embodies our core values and plays an important role in showcasing how glasses can be more than just a functional tool, they can also be a major fashion accessory to reflect your personal style every day. Whether it’s a Zoom networking event, job interview or date, you want to make a great lasting impression. The stats reveal that we believe glasses make us look more professional and smarter, so those who wear glasses should feel empowered to match different frames to their different outfits and moods.” 

For more information on Glasses Direct, visit


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