THIS Valentine’s weekend, Lakeside Shopping Centre launched its ‘Nothing But Love’ campaign that sees ten 6ft-high affirmations placed around the centre, designed to inspire positivity.
The words have been chosen by local Essex people that sent in inspiring phrases they use each day to create feelings of happiness and self-love. Launched in a month that is known for its romance and affection, Lakeside’s campaign aims to promote love for a partner, family, friends, each other and, most importantly, one’s self.
“We are excited to see these affirmations now live on the mall for everyone to see and enjoy,” said Susan Williamson, Marketing Manager at Lakeside. She added: “The response to the campaign has been phenomenal and the sense of positivity from our shoppers is truly inspiring.”
Lakeside is encouraging people to share the giant affirmations on their own social media channels and use the hashtag #nothingbutlove. “We want to saturate social media with happy and positive vibes and help bring a smile to someone when they need it the most,” Susan adds.
