Wednesday, November 30, 2022

F.Hinds Lakeside partners with Rotary Watches to support Prostate Cancer UK

THIS October, F.Hinds, Lakeside joins the fight against Prostate Cancer by partnering exclusively with Rotary Watches, an avid supporter of the national charity, Prostate Cancer UK.

For a limited time only, customers to the F.Hinds store will be able to see Rotary Watches’ Limited Edition 1IN4 timepiece, and for each one sold, F.Hinds will match Rotary’s donation of 10% plus VAT to the charity.

“This is one of the most exclusive and important partnerships we have committed to in recent times,” says Martin Preston, Watch Buyer for F.Hinds. He added: “The 1IN4 is a stunning piece of craftmanship and a real treasure for any owner to hold, and to be supporting Prostate Cancer UK makes this an even more special collaboration.”

1 in 8 men will be diagnosed with prostate cancer in their lifetime. 1 in 4 black men will be diagnosed with prostate cancer in their lifetime, a shockingly high number. To raise awareness that black men face a higher risk of prostate cancer, Rotary Watches has designed the Limited Edition 1IN4 watch in collaboration with property expert, writer and TV presenter Kunle Barker.

When it came to choosing a collaborator for the 1IN4’s design and launch, Kunle was a natural fit. His father, Pedro is currently undergoing treatment for prostate cancer and although the cancer was thankfully caught early, Kunle was of course shaken by the news. Like many people, he was unaware of the higher risks of prostate cancer amongst black men.

Kunle says: “Since my dad’s diagnosis, I no longer take my health for granted. I also now want to make more men aware of their health and risks of prostate cancer, and encourage them to see their GP if they have any worries or concerns about the disease. Don’t be shy or embarrassed – think of the bigger picture. Catching prostate cancer early will only benefit you in the long run.”

With only 1,000 pieces made, Rotary and F.Hinds will donate 10 percent + VAT from the sale of every 1IN4 watch to Prostate Cancer UK, which will go towards helping more black men understand their prostate cancer risk and what they can do about it.

Nicola Tallett, Director of Fundraising and Supporter Engagement, at Prostate Cancer UK, said: “As part of our continuing partnership with Rotary Watches, we’re delighted at the launch of the striking Limited Edition 1IN4 watch and very grateful to Rotary and to Kunle for sharing his family’s story through this timepiece.

“Prostate cancer is the most common cancer in men, and we want a future where lives aren’t limited by it. That’s why this collaboration is important in raising awareness of prostate cancer and supporting our

mission to help more people understand the increased 1 in 4 risk of the disease in the black community.”

The Limited Edition 1IN4 Rotary x Prostate Cancer UK timepiece in collaboration with Kunle Barker is £199.00 and will be available to purchase in October 2022 – available at www.fhinds.co.uk and F.Hinds stores nationwide.

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