Monday, July 22, 2024

Business: New brand manager appointed at Coryton

SURESH Nahar has joined the Coryton team in the newly created role of SUSTAIN Brand Manager.

SUSTAIN is Coryton’s range of advanced sustainable biofuels, which powers a range of organisations, teams and motorists in the racing and classic car worlds.

Suresh brings with him over a decade of experience working in automotive technology, having held roles at Tesla and Nissan GT-R/Nismo. Prior to Coryton, he was general manager at Auditel Systems, a British electronics manufacturer of pro-audio products. He also has specific experience in the government sector and international business.

In his new role as SUSTAIN Brand Manager, Suresh will build on the commercial development of the SUSTAIN brand, primarily working on increasing the distribution network for the sustainable fuels. He will be involved in marketing, communications and strategy, working alongside Business Development Director David Richardson. Although his work will initially focus on the automotive sector, he will also be tasked with developing new market applications, with partnerships already existing within the marine and aviation industries.

Suresh Nahar commented: “My first interaction with Coryton was hearing a representative speak about their ground-breaking sustainable fuel at the British Motor Show in 2023 – and I instantly knew this was an organisation I wanted to work for. As SUSTAIN was the first publicly available sustainable fuel, I’m very much looking forward to growing the distribution network for the brand, enabling more people to access it, and raising awareness of what SUSTAIN is and the benefits it brings. We’ve got a busy year of events and partnership activity coming up, so it’s an exciting time to come onboard.”

David Richardson, Business Development Director at Coryton, said: “Suresh brings with him strategic vision, fresh ideas, and huge amounts of enthusiasm. It’s a big task we have ahead, not only to progress the rollout of our distribution channels, but to educate more people about the role sustainable fuel can play in a greener future – and also to influence policy at a government level. This is a pivotal time for the industry as a whole, and it’s great to have Suresh on board to help us drive the brand forward.”

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