BLUEWATER has announced that the UK’s largest independent fragrance retailer, The Fragrance Shop, has opened a new, large flagship store on 22nd August, replacing the existing small store.
It is the brand’s second flagship following the opening of a store on Oxford Street and offers an elevated shopping experience to help guests find their perfect fragrance match.
The new Bluewater store features displays for guests to browse best-selling fragrances, niche fragrances and access to exclusive fragrances only available at The Fragrance Shop.
To celebrate the opening, the store will be hosting an event on Friday 29th 12-6pm with goody bags available for guests who make a purchase over £65, refreshments will be on offer, activations to win prizes and a DJ will be playing to soundtrack the occasion. Guests will also be in with a chance to win prizes instore on Saturday 30th August.
James Waugh, Centre Director at Bluewater, commented: “We are delighted that The Fragrance Shop has chosen Bluewater as the location for its second flagship store. Their expansion shows a real belief in Bluewater as a prime retail destination, and we can’t wait for our guests to experience their fantastic new space.”
Kam Birk, Director of Property at The Fragrance Shop, added: “We’re delighted to be opening our latest flagship concept store at Bluewater Shopping Centre. This is a significant milestone as we continue to roll out our new concept stores across the UK throughout the year. Bluewater gives us the perfect platform to showcase a bigger and better store experience, and we’re excited to welcome customers into a space that truly reflects the future of our brand.”
For more information, please visit https://www.bluewater.co.uk/en
