ASDA have sent an important reminder to the over 60’s across the UK to remind them to take advantage of its popular cafe ‘winter warmer’ £1 meal deal which has already seen over half a million of the meals served this year. The initiative is aimed at supporting senior citizens across the winter months as they continue to face increased financial pressures during the colder weather .
From 1st November until the end of February, Asda are offering people aged 60 and over the chance to enjoy soup, a roll and unlimited tea and coffees for just £1 in any of Asda’s 205 cafes – with no other purchase requirements. The initiative is also in place to help offer up opportunities for social interaction as one in 10 senior citizens are not sure they will speak to anyone this festive season and said they’d gone to a supermarket simply to speak to another person.
Asda’s Community Champions have been inviting and encouraging many local over 60’s groups and customers to come along to their store Chatty Café for social events and offer interaction giving them access to the £1 Winter Warmer meal as well as an opportunity to come and chat to others.
Last Christmas, almost one in five (17 per cent) said there were days when they didn’t speak to a single soul, and during the two-and-a-half-week spell running from mid-December to the end of the year, 15 per cent said they got used to not conversing with other people.
The offer is available all day, every day and will run alongside the Kids eat for £1′ offer which continues to be hugely popular, with more than 4.9 million meals served since its launch in June 2022, and over 1.8 million in the last year alone. Grandparents can use it as an opportunity to also bring along their grandchildren and all eat in Asda Café’s for as little as £4 (2 adults, 2 children).
The latest figures from Asda’s income tracker reveal that the lowest income households will continue to feel the impact of the cost-of-living crisis for a little longer. The spending power of these households is increasing slower than others, meaning for many people, their net income does not cover bills and essential spending – leaving them with an average weekly shortfall of £66.
Ian McEvans, Asda’s Commercial Vice President Fresh and Frozen said: “We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.
“We’ve already served nearly half a million meals to the over 60’s which shows the vital need for this initiative. By bringing Winter Warmers back for 2024 and extending it until February we hope it will prove just as impactful across the winter months for those who need it most.”
Selected Asda stores also run a ‘Community Cuppa’ campaign in our cafes by creating space for community groups who may otherwise struggle to meet due to rental costs or high energy costs. Spaces will be available on weekdays in November and December from 2pm to 6pm and all community group members who visit will receive unlimited free tea or coffee.
