Thurrock Council, in partnership with other authorities in the Eastern Region, is running the annual Stop Means Stop Campaign.
It is aimed at drivers who fail to stop or are rude and abusive to school crossing patrols.
Drivers are legally bound by the 1984 Road Traffic Act to stop for the patrols.
During the last year, the road safety team at Thurrock Council has received a number of complaints from patrols about the selfish behaviour of some drivers.
The complaints ranged from failing to stop, driving around the patrol when they are on the road, using abusive language, the threat of physical violence and loudly revving the engine while the patrol and children are in the road
Changes to the 2001 Road Traffic Act allow patrols to cross adults as well as children.
Cllr Eddie Hardiman, Deputy Mayor of Thurrock, helped promote the campaign by acting as the school crossing patrol outside Little Thurrock Primary School, Rectory Road, Grays, on Monday morning.
He said: “School crossing patrol officers play a vital role in making sure schoolchildren are provided with a safe route to and from the school.
“They should be able to do this without fear of intimidation and threatening behaviour from inconsiderate motorists.