PURFLEET-based Procter & Gamble Company has taken legal action against Luhns GmbH, a private-label manufacturer and distributor of Hand Dish Washing liquids, in the District Court of Düsseldorf, Germany.
The retail giant Procter & Gamble has alleged Luhns of violating P&G’s intellectual property by manufacturing and selling certain Magnum private label Hand Dish Washing detergents to a retailer in Great Britain and Northern Ireland.
P&G claims that the bottle shape and overall product appearance of Luhns’ dish detergent products are an exact copy of P&G’s Fairy Hand Dish Washing liquids, which are distributed in the European market a paper reports.
Fairy is a brand of washing-up liquid produced by P&G at their West Thurrock factory. Fairy liquid is traditionally green and available in a variety of color and scent combinations. The iconic white bottle with red cap was replaced with PET bottles. In February 2010, Fairy bought back the original washing-up liquid bottle (which was used until 2000) to celebrate 50 years of the iconic brand.
P&G contends that products similarities can potentially confuse customers. The company has sent an email to Luhns press office on Thursday, with the details of the allegation. However it was not returned immediately on Friday.