Wednesday, October 5, 2022

Jean Genie breaks out from the city and heads to Lakeside

Jean Genie is back! Lakeside is proud to announce the return of its popular style event which will be in centre from 30th March to 1st April – and it’s completely FREE of charge! Each day, the Jean Genie stylists will help shoppers of all ages find the perfect pair of jeans to fit their shape and complement their style. From bootleg to cropped, skinny to straight leg, Jean Genie aims to help solve all of your denim dilemmas!

Inspired by the likes of celebrity favourites Mila Kunis, Jay-Z and Jennifer Aniston, Jean Genie aims to indulge shoppers with a unique styling experience, complete with expert stylists and the latest new season fashion. The stylists will also be on hand with extra tips to complete the look, including shoes and accessories from the shops within Lakeside!

Located in the Central Atrium, shoppers are invited to book their appointments in advance at, or on the day (subject to availability), to enjoy a one-to-one 30 minute consultation with the Jean Genie stylists who will ensure that they find the perfect jeans! Once shoppers have found their desired denim they will be given a personalised styling card with product information so they can find exactly what they need from the shops. Shoppers will also be treated to a complimentary £5 Lakeside Gift Card when they show proof of a purchase from their Jean Genie session. Plus, there will be an exclusive Jean Genie guide containing top tips for finding the perfect pair of jeans, understanding your shape, celebrity inspirations, accessory trends and some fantastic retail offers.

Sophie Scott, Marketing Manager at Lakeside comments, “After the tremendous success of the Jean Genie event last year, we are extremely excited to see the style pod back in centre. We like to provide our shoppers with a personal touch to make their shopping experience feel good. The stylists will be on hand throughout the event to assist shoppers with queries, worries and questions about how to find the perfect pair of jeans and where to find them in centre! With summer just around the corner, now is the perfect time to find your dream denim!”

Angela Poplett, Jean Genie Stylist at Lakeside, says, “Jeans are a staple piece for every wardrobe and work well for so many of us because they come in such a great range of different styles, shapes and fits. Jean Genie is about finding the perfect pair of jeans to suit your look whilst complementing your shape and style. Why not be bold this season with fabulous printed jeans and candy coloured denim to brighten up your spring attire?”


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