Wednesday, April 17, 2024

Elite Model Look competition coming to Lakeside

ON 11th and 12th May, intu Lakeside will welcome the Elite Model Look UK Competition 2013 in centre to find a new modelling superstar!

Following the success of the 2012 competition, intu (owner of intu Lakeside) is delighted to again work in partnership with Elite Model Look UK, with Colgate Max White ONE as the official location partner, exclusively hosting events at 5 locations across the UK.

This prestigious model search has launched the careers of Cindy Crawford, Gisele Bundchen, Sigrid Agren and more recently, UK models-of-the-moment, Nyasha Matonhodze and last year’s female winner Gillian Matthew who was successfully scouted at the Regional Casting event at intu Braehead in Glasgow.

Contestants from 2012 have already realised a huge amount, including shooting for British Vogue, Wonderland, i-D and Hunger Magazine walking for the likes of Mulberry, Richard Nicoll, J.W. Anderson and Topman at London Fashion Week and working for major clients such as Burberry, Rankin and Topshop in the short amount of time since the competition ended in August 2012.

Elite Model Look UK scouts will pick 24 UK finalists, 12 girls and 12 boys who will be whisked off for an intensive week-long model bootcamp. Local guys and girls have the chance to go from shopping in intu Lakeside straight into catwalk training, hair and make-up tutorials, health and fitness advice and confidence coaching.

Judges will pick one female and one male winner on the night who will both be offered 3-year Elite Model Management contracts. The female will also get the chance to take part in the event of a lifetime, the Elite Model Look World Final. Last year’s final was held in Shanghai and consisted of a two week model boot-camp. The Elite Model Look World Final is a global event that will result in an international modelling contract.

Additionally, one lucky finalist will also win the chance to be the new face of Colgate Max White ONE for its next advertising campaign.

Izzie Peskett, Marketing Manager at intu Lakeside, commented, “We are delighted to be involved once again in the Elite tour this year. Following the success of last year’s competition, we are really excited to be involved to hopefully give another one of our shoppers the opportunity to win such a fantastic and life changing prize.”


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