Aptus Social Wi-Fi relies on the expertise of both teams. MD of Sales Scene, Caroline Thomas, recognised that businesses need new ways to engage their prospects, clients and visitors, especially through Facebook, however, didn’t have the IT expertise to deliver the solution. Approaching Fraser Massey at Twister Solutions as a partner for the product was a no-brainer for Caroline, as both companies used to share an office, both members at BNI in Thurrock and have already worked together on other projects, so the trust and shared customer values were already tested and proven – two values that are imperative if looking to collaborate in business.
So, what is Aptus Social Wi-Fi? It provides businesses a valuable product to offer THEIR clients (free Wi-FI), improving their client offering, and at the same time provides them with a means of marketing and engaging with their clients, visitors and prospects on an on-going basis (via Facebook, as each person who wishes to use the free wi-fi will first need to like the businesses Facebook page). The product suits cafes, restaurants, offices, gyms, leisure centres, hotels, councils, hairdressers, shops, shopping centres, campsites, taxi companies, car mechanics and many more.
If you are a Thurrock business and want to collaborate with other businesses to build products and services that will boost your revenues and profits, Caroline and Fraser recommend attending one of the many network groups in the area, and getting to know the other business owners in the area. Firstly, it’s great to meet others in business, secondly, you meet new people that you might never meet otherwise, thirdly, the more people that know what you do, the more you get recommended, and you will in time get to know people and their businesses well enough to spot collaboration opportunities.
