Intu. Lakeside win award for Kids Club

INTU Lakeside is delighted to announce that the centre has just won a Purple Apple Merit Award for the relaunch of its Kids Club, in partnership with the National Literacy Trust. Last year, intu Lakeside teamed up with the organisation to support young people and children who struggle with literacy, and to promote the benefits of literature and reading.

intu Lakeside launched the partnership with The National Literacy Trust during the February Half Term 2014 with a special one off appearance from award winning children’s author, David Walliams, who hosted a lively storytelling session at the shopping centre. Throughout the rest of the year, intu Lakeside’s Kids Club supported The National Literacy Trust by providing kids with free storytelling events, in addition to a number of other initiatives including helping children create stories of their own, encouraging families to read together and asking children to design the best bedroom to read books in (in association with Ikea).

Donna Callander, Marketing Manager at intu Lakeside said; “We are very proud that our partnership with the National Literacy Trust won a Purple Apple Merit Award and received the recognition it deserved. We hold our Kids Club throughout the year during school holidays and they always draw in a crowd. Therefore, we feel that our literacy themed Kids Clubs really had an impact on the children who attended them through free storytelling, shared reading sessions and the donation of books to local libraries.”

The National Literacy Trust is a national charity dedicated to raising literacy levels in the UK. They campaign to improve public understanding of the vital importance of literacy.

The BCSC Purple Apple Marketing Awards are the only awards, which recognise and reward effective shopping and town centre marketing within the UK retail property sector. The intu group walked away from the evening with an amazing seven awards including the biggest award of the evening, The Golden Apple Award, going to intu Metrocentre.


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