South Essex College A-Level Business students head to the boardroom for Apprentice challenge

A CLASS of South Essex College Business students took part in an Apprentice style challenge creating unique baby products for consumers.

The first year A-Level Business Studies class who study at the College’s sixth form in Southend had to design a new baby product fit for the booming UK market.

Inventions included a fashionable baby bag to carry your child to social occasions in, an interactive and indestructible baby iPad case and a wristband that monitors a child’s heartbeat and temperature through smart technology.

The winning group’s creation, Tiny Tot GoGo, was a baby themed vending machine providing parents with emergency products when out and about including nappies, dummies and baby wipes.

The branded machines would be placed in family day out locations e.g. zoos, shopping centres and theme parks.

Winning students Harry Cooper, Danielle Nelder, Jack Paradise and Jamie Hynd were very pleased with the outcome of the challenge.

Danielle, 18 from Purfleet, said: “Our concept would help parents out when they had forgot to pack essential products on a day trip, we think the idea could benefit lots of people and really take off.”

Harry, 16 from Southend, added: “We were happy with the win. We had to consider the whole business detailing how we would produce, market and sell our product.”

Molly Rugg, 16 from Orsett, was also awarded an outstanding performer prize for her presentation of the Bumper Box, a kit containing baby essential that could be ordered online.

Students were spilt into groups and had to pitch their ideas to business lecturers. Dressed in smart attire, the groups had to consider all the PESTLE factors for their creations – Political, Economical, Socioeconomic, Technology, Legal and Environmental.

Business Lecturers Mike Budden and Sarah Jackson were extremely pleased with the quality of presentations. Mike said: “The challenge helps students put into practice the theory they have learnt in the classroom.

“The standard of product ideas was very high and we saw some fantastic pitches and presenters. However, we chose the vending machine concept because we really felt it could be a viable and successful idea.”

For more information about studying A-Levels at South Essex College (now available at the Southend Campus and the Basildon Campus) visit


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