THIS summer, Debenhams is undergoing a multi-million pound investment to modernise the store whilst introducing even more fashion brands. This includes welcoming five new women’s concessions as well as upgrading 24 of the store’s existing women’s brands.
Miss Selfridge, Monsoon and Dorothy Perkins are some of the new labels that will soon be available in store. There will also be the addition of exciting brands which can’t be found anywhere else at intu Lakeside including the trend setting G Star and Little Mistress.
The modernisation, which is set to finish mid August 2016 will see the sales area expand by 1,500 SQ ft. This sales area will include store relocations as well as shop re-fits and upgrades for existing concessions such as Coast, Warehouse and Jacques Vert, and popular exclusive Designer at Debenhams brands including J by Jasper Conran, Nine by Savannah Miller and H! by Henry Holland.
Peter Moore, Senior Store Manager at Debenhams, intu Lakeside, comments: “Over the next couple of months we are delighted to be welcoming a selection of new womenswear labels and upgrading our brilliant existing brands. We look forward to our womenswear department becoming a fantastic shopping destination and with our other departments being upgraded too, the store will be the perfect place for the whole family to find the latest trends.”
Marc Myers, General Manager at intu Lakeside commented, “We are delighted that Debenhams will be expanding its womenswear offering and introducing many new exciting brands to the store. intu Lakeside is committed to remaining Essex’s destination shopping centre by providing everything our shoppers could want under one roof and it is wonderful to see our retailers, such as Debenhams, investing in this vision.”