intu Lakeside launches campaign to bring in the new season’s fashion in style

INTU Lakeside is set to launch a campaign to showcase the arrival of autumn / winter fashion trends and start the new season in style.

It follows on from the success of intu’s spring / summer ‘Style Garden’ with styles from across the shopping centre’s retailers being brought together as part of a live fashion show with a difference.

The Style Garden installation which will return to intu Lakeside on Monday 5 September stimulates all five senses in an immersive experience that showcase the season’s trends and includes original video content to inspire fashion-conscious customers. Throughout the event, customers will also be able to see the latest AW fashion from intu Lakeside’s retailers, as well as the must have pieces recommended by intu Lakeside’s resident fashion expert Carlene Noel.

intu is working with 27 fashion brands from across its portfolio to show off the new trends featuring:- Midnight Sparkle, Purple Reign, Heritage, Animal Print and Velvet.

Ben Leeson, Marketing Manager, at intu Lakeside said, “We want to make sure that the latest fashion trends are presented in a way that makes it easy for our customers to choose what’s right for them. So we’re pleased to be working with our retailers to bring intu’s Style Garden back to the centre so which will deliver all the latest autumn winter fashion trends with the signature intu twist.”

Peter Moore, Senior Store Manager at Debenhams, commented: “We are delighted to be taking part in intu Lakeside’s AW fashion campaign. With our store’s modernisation we now have a large number of brands that will be offering customers to the centre access to this season’s biggest trends.”

The campaign will launch at intu Lakeside on 5 September and run until 15 September. More for more information visit www.intu.co.uk/lakeside.

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