FLOORING RETAILER EXPANDS RANGE
A FLOORING retailer is bucking the national trend by increasing the range of products it offers customers at its Thurrock store.
While others are feeling the pinch on the High Street – including the UK’s biggest carpet retailer Carpretright which recently closed a quarter of its stores – fast-growing Connection Retail is expanding its operations.
The company recently added a third brand, Flooring Superstore, to its store at Trade City Thurrock on Motherwell Way.
This is in addition to the Direct Wood Flooring and Grass Direct brands which have proven popular with shoppers since the store opened in June 2017.
Thurrock Store Manager Sam Beale explained: “Flooring Superstore started life as a purely online business six years ago but it has grown rapidly, with four new bricks and mortar stores opening this year alone.
“We wanted to take advantage of this popularity by bringing Flooring Superstore into our existing store at Thurrock, meaning that as well as wood flooring and artificial grass, we can now also offer carpet and vinyl.”
Connection Retail has invested £15,000 bringing Flooring Superstore to the 5,565 square foot until at Thurrock.
Managing Director Dan Foskett said: “By uniting three high quality brands we are providing people with a one-stop-shop for all their flooring needs, reflecting the fact that householders are now likely to have multiple flooring choices inside and outside their home.”
“It’s an exciting time for the business as we shift from being purely e-commerce to building our physical presence throughout 2018 and beyond and becoming a leading player in the retail flooring industry.
“The flooring industry, like many other high street retailers, has been feeling the pinch recently and Carpetright is just the most recent example.
“We have been successful because we haven’t stood still and have diversified into other areas, such as providing the UK’s largest selection of artificial grass.
“Plus, we have been able to maintain our online pricing at our physical stores.”
“Thurrock is the first of our older stores to now have all three flooring brands under one roof and we will be rolling this out to other stores throughout the rest of 2018.”