Morrisons in Grays brings back Beaujolais Nouveau


Iconic 80s red wine back on the shelves after more than two decades

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MORRISONS on London Road is bringing back one of the world’s best known wines – Beaujolais Nouveau, after more than 20 years.

It was as big a part of the 1980s as Filofaxes, wine bars and brick-sized mobile phones. By French law, it can only go on sale at 12.01am on the third Thursday of November each year – (Beaujolais Nouveau Day). Every year its release is still celebrated by millions of wine drinkers in bars and restaurants across France.

At the height of its fame in the 80s, top London restaurants would race each other to get the wine across the Channel first and serve it to City diners the same day.

However as the 80s became the 90s, and tastes and fashions moved, we fell out of love with Beaujolais Nouveau and shops stopped selling it and restaurants dropped it from their wine lists.

But, this year’s hot, dry summer has resulted in an extremely high quality crop of Gamay grapes which should produce some of the best Beaujolais Nouveau in a generation.

Morrisons £6 Beaujolais Nouveau will be on sale from store opening on Thursday 15th November 2018 in over 300 stores across the country.

Beaujolais Nouveau is a vibrant purple-pink wine made from Gamay grapes that is extremely young – it goes into the bottle just six to eight weeks after harvest. This makes it a light, easy-drinking and very fruity wine with banana, strawberry dark cherry and pear drop flavours. Experts recommend that it is served slightly chilled to 13 degrees centigrade.

Nearly 30 million cases are produced every year in the Beaujolais region north of Lyon, and 40 per cent is exported abroad to the US, Japan and the UK.

Hayley Young, Store Manager at Morrisons Grays, said: “We’re expecting this Beaujolais Nouveau to be the best for many years. Its light fruity style is in line with what many wine drinkers are looking for today and so it’s a perfect time to bring back a wine that many of our customers will still remember fondly from it’s heyday in the 1980s.”

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