MORRISONS is launching an exclusive beer cheese to celebrate International Beer Day.
Created in 1962 by Ken Seaton, Ilchester Cheese is widely considered the first-ever alcohol infused cheese. The landlord of Ilchester Arms in Somerset, Mr Seaton’s regular customers would often dip his homemade cheddar into their fine English ales for a fuller and richer flavour. The unique taste attracted the attention of a visiting buyer from Harrods and the first-ever beer cheese was born.
When it launched, it caused such an outrage that 10 million teetotallers boycotted it – even though they’d need to eat over of 9 kilograms of cheese to consume the equivalent of a pint.
Morrisons Cheese Buyer, Dan Barrett, said: “Customers have told us they like to try new flavours, so we are offering them a product which combines two of the nation’s favourites – ale and cheddar.”
The Ilchester Beer Cheese is available exclusively at Morrisons Deli Counters from today and will cost around £7.04 per kilogram – that’s about £4 a pint.