Monday, May 20, 2024

Letter to Editor: BHF and setting targets


Dear Editor,

DID you know that by setting a target, such as a marathon or bike ride, has helped a quarter (25%) of people get fitter in the past?

Other successful ways proven to keep your fitness goals on track are; exercising with family and friends, which worked for just over a fifth (21%), followed by joining a gym (20%).

Whilst it is no surprise that a British Heart Foundation (BHF) survey found that getting fitter is their top priority for 2020. Results showed that over a quarter (26%) of people intending to use pedal power to propel themselves to better fitness.

The BHF is now encouraging people from Essex for to call on their friends and families to help them fulfil their fitness ambitions by taking on its iconic London to Brighton bike ride on 21st June 2020.

Training for this 54-mile ride is a great opportunity for people to improve their fitness and heart health while raising money for the BHF’s groundbreaking research into preventing, diagnosing and treating heart and circulatory diseases.

Each year, heart and circulatory diseases, including heart attack, stroke and vascular dementia, kill around 4,300 people in Essex. Today, 189,000 people across Essex are living with these conditions.

Now in its 45th year the BHF’s London to Brighton Bike Ride is Europe’s oldest charity bike ride, money raised goes towards the BHF’s life saving research into heart and circulatory diseases which still kill more than 1 in 4 people in the UK.

So, gather your friends, family or colleagues and get in the saddle to help fund research into life saving cures to beat heart and circulatory diseases by signing up to the BHF’s London to Brighton Bike Ride 2020.

To sign up for the BHF’s London to Brighton Bike Ride 2020 visit:

Yours sincerely,

Emma Day,
Cycling Manager at the British Heart Foundation
British Heart Foundation
Greater London House
180 Hampstead Road


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