The Shortlyst has launched in Essex today (Monday 1 March) – ready to champion small beauty businesses all over the county by transforming the way treatments are booked.
Led by South Essex businesswoman, Jacqui Sweeney, The Shortlyst is the first, Essex-based website to smartly display more than 1,000 local beauty and hair businesses all in one place, revolutionising the way customers find therapists and book treatments.
The 30-year-old, from Lodge Lane, Grays, said: “We wanted to create a new and easy way of connecting local and wonderfully talented mobile therapists, home salons and high-street beauty therapists, with new clients and customers, particularly after how hard the last year has been.
“The Shortlyst is a trusted space for small and large beauty businesses, where their specialities and marketing activities aren’t lost in a sea of competitors.
“Business owners can create their own page, with all the information available in one place – making it much easier for them to attract bookings.
“The idea for The Shortlyst has been in the planning for well over a year, but over Christmas it really took shape, and I couldn’t be prouder of what we’re launching today, please do go and check us out!”
The site boasts a range of certifications which gives customers vital information about the quality of service on offer – including a review section on each page for customers to leave their feedback. The website goes one step further and encourages businesses to upload their qualification documents and insurance policies to add further professionalism and peace of mind to those wish to book an appointment.
The Shortlyst features three types of memberships, including a free package – meaning its services are available to even the most new or freshly qualified worker, to more bespoke packages like the Enhanced or Premium subscriptions for established existing brands.
As the first business to sign up, Owner of Charlotte’s Hair Salon, Grays, Charlotte Hind, said: “The Shortlyst is just what the beauty industry needs right now, a platform
where we can advertise ourselves as a business and somewhere customers can find exactly what they’re looking for in a few clicks.
“The Shortlyst really appeals to me as a business owner because I can
create my own page, advertising new services, special offers and last minute appointments all in one place.
“I’d definitely recommend checking out The Shortlyst for when you’re booking your next treatment!”
Brand ambassador, Rosie Ward, 29, Corringham, said: “I’ve not done anything like this before but when I heard about The Shortlyst and what it stood for I couldn’t imagine a company I’d be more proud to stand alongside.
“The service it offers to customers like me trying to book appointments will be invaluable and if it helps local businesses at the same time whilst supporting women, I couldn’t pass on the opportunity to get involved.”
To stay up-to-date, including handy tips for beauty and wellness at home, or marketing tips for your business, check out The Shortlyst on Instagram and Facebook or head over to TheShortlyst.com
