PRIMARK has said the number of people visiting its stores in England and Wales last week after lockdown eased reached pre-pandemic levels reports the BBC.
The chain said the stores “delivered record sales” in the first week since reopening after more than three months.
Unlike most High Street retailers, Primark has no online operations.
As a result, the business has been hit hard by Covid restrictions and estimates it lost £1.1bn in sales while stores were closed.
However, it said more than half of its stores broke their own sales records when they reopened last week.
George Weston, chief executive of Primark’s parent firm, Associated British Foods, said it was a reflection of the company’s confidence that it had decided to repay £121m in furlough money claimed under government job retention schemes.
“Compared to previous reopenings, this time we have seen excellent demand for our fashion ranges, particularly in womenswear,” Primark said.
“We expect the period after the reopening of stores to be very cash-generative as we sell the higher-than-normal inventory on hand.
“In line with our normal practice, we have placed substantial orders for merchandise for the coming autumn/winter season.”