Wednesday, July 24, 2024

UK’s largest housing association launches new three-year NSPCC partnership

CLARION Housing Group, the UK’s largest housing association, has launched a three-year fundraising partnership with the NSPCC, aiming to raise £100,000 in the first 12 months to support children who are lonely.

The social landlord will encourage its staff to take part in fundraising events and volunteering opportunities, as well as sharing expertise.

The NSPCC provides support services to children and families across the UK, including its Childline counselling service, its Helpline for adults concerned about a child and direct support services for those who have experienced domestic abuse, sexual abuse and neglect.

In the first year of the partnership, Clarion aims to raise £100,000 to support the NSPCC’s Building Connections online service for young people. Run by Childline, the service
aims to help young people under the age of 19 who are struggling with loneliness.

Young people will work with a trained befriender, who will offer them tools and advice to help build their confidence and empower them to find a way through loneliness.

The partnership launched on the NSPCC’s flagship fundraising event, Childhood Day, on June 7, when staff from Clarion took to the waters at Surrey Docks in London
alongside other NSPCC partners for the annual Dragon Boat Race, raising thousands of pounds for the charity.

To mark Childhood Day and launch the partnership, a number of Clarion offices also hosted activities to help staff reconnect with their childhood, learn about the work of the NSPCC, and find out about the importance of play and how it is encouraged in Clarion communities through Clarion Futures, the organisation’s charitable foundation.

Clare Miller, Chief Executive of Clarion Housing Group said: “We’re excited to be announcing this new partnership which aligns with our commitment to making a
positive impact in our communities.

“Our collaboration aims to create a safer and brighter future for children and young people through the NSPCC’s innovative Building Connections programme, and
I look forward to seeing colleagues come together to fundraise and volunteer over the next three years.”

Adeniyi Alade, NSPCC service head for Childline leading on Building Connections, said: “We are so pleased to be partnering with Clarion, their funds will have such a huge impact on children experiencing loneliness.

“Partnering with Clarion will help us reduce the number of young people progressing to experience more severe mental health challenges like anxiety and low self-esteem which often leads young people to engage in unsafe coping methods. It is vital that we are able to provide our service to equip young people with the vital skills they need to have a better future.”

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